WEARABLE-BASED PRESENCE DETECTION
INTELLITARGETING ENABLES RETAILERS TO SEND REAL TIME PROMOTIONS TO OUT OF STORE CUSTOMERS
IntelliTargeting utilizes a unique people proximity detection method developed by Intellithings to identify nearby customers by Bluetooth signals broadcasted by their registered smart phones or watches - a method that protects people's privacy since it does not require personal details, GPS access or an opening an app*.
* Given that the device broadcasts independent standard Bluetooth Low Energy transmissions.
Of consumers buy if they have a coupon, regardless of their prior intention to buy in the store
The fact that the customers walking right now outside your store are your loyalty members does not mean that entering your store is on their plan today.
Real time marketing changes it.
Make your real time promotions irresistible by offering customers time limited coupons that have a FOMO (fear of missing out) effect. Limited time coupons drive customers to make unplanned purchases and buy more than originally planned.
Companies that offer FOMO promotions report $20 in revenue for every $1 spent!
Near store customers focused marketing increases your ROI on digital marketing and at the same time strengthens the value of your brand and loyalty club by providing customers with marketing promotions and coupons that arrive at the most relevant time for them.
70% of people say they will register to get personalized promotions!
Near Store Customers Focused Marketing
Start a FREE non-binding evaluation of IntelliTargeting today!
WAY OF OPERATION
An IntelliTargeting sensor is installed at store front. The sensor scans Bluetooth signals from nearby smart phones and watches and transmits the data to the Intellithings cloud for real time analysis. When a registered smart phone or watch is detected, the Intellithings cloud triggers the digital marketing platform with the internal id of the detected person.
Registration to the service is carried out by people in a store location, by downloading a branded registration app and pairing their smart phone or watch with a dedicated reader. Once registered, all stores of the retailer can identify the registered person.